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In Spring 2016 Marc-Christian published his first book "Key Money Talks | From Zero to Bahnhofstrasse".

A leading international retail expert serving retailers, high-end fashion and luxury brands as well as landlords and investors, Marc-Christian Riebe founded The Location Group in 2005. An advisor with a vast international reach, Marc-Christian Riebe brings among the most robust, expansive retail client lists in the industry, including fashion as well as non-fashion retail brands and restaurants. He also represents various investors and landlords in Switzerland and Europe.

Marc-Christian Riebe has been involved with some of the most prominent leasing and sales deals in Switzerland, Germany, Austria and various other European major cities in the last decade, and represents runway’s finest including LVMH, Kering (formerly PPR), Richemont and Inditex brands, as well as Brunello Cucinelli, Eres, Moncler, among others.

In 2013 he negotiated the 30 million Swiss francs lease of a property at Schwanenplatz in Lucerne to one of the world’s leading jewellers, representing the landlord. From 2005 to 2012, Marc-Christian Riebe was involved in more than 1 billion Swiss francs in lease and sale transactions.

Other Luxury Brands Marc-Christian Riebe has placed on behalf of the tenants or landlords include: Belstaff, Billionaire, Hugo Boss, Chopard, Dsquared, Escada, Fogal, Gucci, Hermès, Jet Set, Jimmy Choo, Ladurée, Longchamp, Loro Piana, Louis Vuitton, Peutery, Piaget and Tara Jarmon.

With a national reach spanning the most high-profile retail areas, Marc-Christian Riebe has dominated retail leasing on Zurich’s Bahnhofstrasse, Rennweg and Niederdorf (Soho of Zurich), at Rue du Rhône and Rue du Marché in Geneva, Rue du Bourg in Lausanne, via Maistra and via Serlas in St. Moritz, as well Munich’s Maximilianstrasse and the top retail markets in Amsterdam, Antwerp, Budapest, Brussels, Berlin, Copenhagen, Hamburg, Milan, Paris, Prague and Vienna. In addition to implementing growth strategies for fashion retailers, designers and landlords, Marc-Christian Riebe executes retail roll-outs and expansions, for companies such as Bonita and Sunrise opening in locations throughout Switzerland.

Additional fashion brands Marc-Christian Riebe has placed in new locations include: Accessorize, Adidias, American Apparel, Apotheke Sun Store, Bonita, Butlers, Calida Companys, Coop, Desigual, Esprit, Franz Carl Weber, Geox, Gidor, H&M, Herren Globus, Jack&Jones, Karen Millen, Kiehl’s, Lacoste, Levis, Longchamp, Mango, Massimo Dutti, McGregor, Metro Boutiques, migrolino, Migros, Mister Minit, Navyboot, New Yorker, Odlo, Only, Orange Pasito, Petit Bateau, Samina, Street One, Sunrise, Swiss Alpine, Tara Jarmon, Thomas Sabo, Tom Tailor, Vero Moda, Victorinox, Yves Rocher, among others.

Marc-Christian Riebe has represented restaurants including Burger King, McDonalds, Starbucks, Vapiano and others. He has sold two Swiss Retail Chains with dozens of Locations throughout Switzerland. He also partners with European, American and Asian real estate agents to assist with their search in Switzerland or for his clients abroad.

In Munich for example, Marc-Christian Riebe was on the tenant side of the Belstaff, Brunello Cucinelli, Escada, Gucci, Tara Jamon leases at Maximilianstrasse as well as Guess in Theatinerstrasse.

On the investment sales side, Marc-Christian Riebe sold several retail properties in Zurich and throughout Switzerland.

He garnered numerous awards and consistently ranked among its top 5 retail professionals in Europe. For multiple consecutive years, Marc-Christian Riebe has appeared in several magazines, newspapers and TV interviews and was travelling around the globe for the cornerstone of Location TV. He is a member of the International Council of Shopping Centers, German Council of Shopping Centers and Swiss Council of Shopping Centers.

Marc-Christian grew up and was educated in an entrepreneur family in Constance (Germany). After an apprenticeship in the real estate and early professional experience with Allianz Immobilien in Munich in 1995, Marc-Christian went on to study International Business Finance in Bremen (Germany) and Leeds (England). In 2001 he was subsequently employed by Ernst & Young, responsible with transaction support for due diligence and M&A projects.

View the German Profile here


Dear Marc-Christian,

We do not know each other personally, but I was following development of your project - eLocations for my brand Billionaire couture.
I am writing you just to express my biggest compliments to the work and revolution that you've done with this new system.
Your idea was genius!

My best regards
Alina Grigoryeva

Billionaire Couture
Billionaire Couture

For our expansion in Europe we collaborated very successfully with the Location Group and Marc-Christian Riebe. He helped us to find the best locations wherever we asked them to work for us.

Fabio Gnocchi Managing Director
Fabio Gnocchi

I worked with Mr. Marc-Christian Riebe and I would like to recommend him as expert in retail location research. He is knowing the marked business very well and especially the Swiss market.

Geraldo Egitto Managing Director
Geraldo Egitto


I too recieved your Retail market Study, thank you. This encyclopedia is without a doubt the Rolls Royce/Bentley of Retail Studies.

Anthony R. Palermo Director Retail Leasing and Commercial Development
Anthony R. Palermo

Herewith I would like to firmly recommend the outstanding organization of Location Group, with whom I have worked with on several project developments. I highly appreciate their quality of services as well as their retail approach to both Landlords and Tenants. I am very satisfied with their professional support and assistance. I am convinced in their companies' dedication and commitment on each partner work we have had.

Luigi Gayo Former CFO EMEA
Luigi Gayo

We highly appreciate the work of Location Group and Marc-Christian Riebe in the past 3 years for Moncler. He helped us to find locations in Europe, America and Japan.

Andrea Tieghi Managing Director
Andrea Tieghi

Dear Mr. Riebe

I have well recieved your study and i thank you for it.

Eric de Seynes Chairman of the Supervisory Board
Eric de Seynes

We decided to start working with the Location Group, because of their excellent knowledge of the luxury retail real estate market.

Jean-Claude Biver Chairman
Jean-Claude Biver

Dear Marc-Christian

I hoped you may be interested in seeing a copy of our new publication Luxury connections.

James Reatchlous CEO
James Reatchlous

Aufgrund der qualifizierten Expertise für Standorte an den besten Innenstadtlagen und das hervorragende Netzwerk der Location Group haben wir uns in der Schweiz für eine enge Zusammenarbeit entschieden, um unsere Expansion zügig vorantreiben zu können.

Christian Lainer Expansion Development
Christian Lainer

Aufgrund der tadellosen Zusammenarbeit mit der Location Group werden wir das erste Falggschiff von Burlington im Zürcher Rennweg gegenüber dem Hotel Widder eröffnen. Wir freuen uns auf eine weiterhin gute Kooperation.

Herbet Kenzelmann Managing Director
Herbet Kenzelmann

I am writing to thank you for letting us the latest Retail Market Study and very grateful for letting such a high quality magazine. This is very helpful to my team. I believe my crew and i will benefit from it...

Johannes Wang Real Estate Director
Johannes Wang

Vielen herzlichen Dank für die Markstudie. Die Überraschung ist Ihnen gelungen und die Studie macht sich sehr gut in unserer Bibliothek, herzlichen Dank dafür.

Monika Egloff Studienhangleiterin MAS Real Estate

Wir bedanken uns bei Ihnen nachträglich für die netten Glückwünsche zum Jahreswechsel.

Zum Schluss bleibt uns Ihnen, sehr geehrter Herr Riebe, für die rasche Abwicklung userer Geschäftsliquidationen ganz herzlich zu danken und Ihnen für die Zukunft alles Gute zu wünschen.

B. Elmiger, A. Winiker Managing Director
B. Elmiger, A. Winiker

Last week i receipted the Retail Market Study 2012, it's a marvelous studio. Thank you very much it will be very useful for us. Please remember that we are very interesten in Swiss market, specially now due our success in the German market.

Roberto Vale Real Estate Manager
Roberto Vale

Dear Mr. Riebe

It looks like a great Study and my team will work with it!
Many thanks and best regards from Zurich Airport!

Thomas E. Kern Chief Executive Officer

Thank you for your letter and enclosure of 8th March. What a fantastic book you have produced. It will certainly become reference for retail worldwide in the future. Looking forward to meeting with you again soon and to the success of the Secret Brokers Society.

Harvey Soning Founder & Chairman
Harvey Soning